Brief
Pliny the Elder is one of my favorite beers, which has gained an almost cult-like following in the craft beer community due to its limited availability. My local adult beverage vendor would only sell one bottle per customer and would generally sell out the day they received their shipment, which created this “I’ve got to have it” mentality. I had recently purchased the Hanley font collection and thought it would be great to use to redesign the bottle label which lead to creating a new identity to match the style of the beer label.
Bottle mock-up
Bottle back mock-up
Growler mock-up
Growler back mock-up
Russian River business cards
Russian River coaster
Pliny promo poster